How To Host a Loop Giveaway On Instagram

Loop giveaways are so hot right now on Instagram. It’s hard to scroll through and not see a new one popping up everyday. They are a great way to team up with other bloggers, grow your following, and reward your readers. I’ve participated in a few lately and am planning on hosting my own loop giveaway soon so I thought this would be a great post to get me organized first! This adorable cup is from Anthropologie by the way!

How To Host a Loop Giveaway On Instagram by social media influencer Life By Lee


You can either decide to do a joint loop giveaway where everyone pitches in for one big item or each participant could giveaway their own small item. Attach a google doc that others can edit so that if they are interested they can add their email address, Instagram handle, and a column they can check off once they have sent in their $ contribution (if you are doing a joint loop giveaway) or a column where they can add the item they are going to giveaway. I think Paypal works the best for collecting payment for a joint giveaway.


You can use photoshop, indesign, or even picmonkey to create your giveaway image. I think the most important thing here is making sure that the image looks good, stands out, and states the necessary information. Here are a couple of good examples from loop giveaways I have participated in:

How To Host a Loop Giveaway On Instagram by social media influencer Life By LeeHow To Host a Loop Giveaway On Instagram by social media influencer Life By Lee


Once you’ve reached the amount of participants you need send a group email to everyone. Let everyone know what time they need to post the loop giveaway image. This is very important because if one person forgets to post the image and tag their buddy the whole loop gets thrown off. Make sure to add all of the giveaway text and include the giveaway image. Also make sure everyone knows who they are responsible for tagging and who is tagging them. Here’s a great example:

Posting Time:

Everyone needs to post the loop giveaway image at 7:00 PM CST on 12/29. Make sure you have the correct giveaway text added and that you have tagged your buddy.

Giveaway Text

This weekend I am teaming up with some of my favorite Instagram friends to give you a chance at winning a $250 Gift Card to Target!

How to enter:
1. Follow me, XXXXX and everyone in this loop giveaway.
2. Like this image and comment by tagging a friend who loves to shop at Target.
3. Head over to follow XXXX, the next person in the loop.
4. Keep following the loop until you get back here and then you’re done!
All entries will be checked and the winner will be announced on 12/30!

Who To Tag:

Your Name                           Your Loop Buddy
@leeannebenjamin              @thescarlettsocial
@thescarlettsocial                @dtkaustin
@dtkaustin                           @shopngym

Obviously there will most likely be more than 3 people participating in your loop giveaway, but you get the idea.


Email everyone an hour before the loop is set to launch to remind them to post! It’s really important that everyone posts at exactly the same time, includes the correct information, and tags the correct person. Make sure to go through the loop and make sure that everyone has posted. If someone hasn’t posted try to contact them. It may even be good to have everyone’s cell phone numbers so you can text them as well. Things do happen, so you will just have to roll with it if someone forgets to post. Just make sure to fix the loop by skipping over that person and tagging the next person.


I would suggest using to choose a random number. Then you can just count through your likes or comments depending on what your rules were and select the winner. Depending on how the giveaway was set up ( a joint giveaway or each person giving away their own prize ) will determine how you announce the winner. If it’s a joint giveaway you can just announce the winner on your account. I would suggest creating a winner giveaway image & tagging the winner so that everyone can see that a winner was chosen. Tell the winner to email you within 24 hours to claim their prize. If everyone gave away their own prize they will need to announce their winners as well. They can create a winner image or they can just comment within the original giveaway post tagging the person who won and giving them instructions on how to claim their prize.

Have you hosted or participated in a loop giveaway before? I would love to hear how it went in the comments!


  1. charlotte on June 23, 2015 at 9:58 pm

    Thanks for this post. I just entered into my first loop giveaway last week and was immediately able to see the benefits. But I also see that you have to be more strategic and be sure that the shops you are in the loop with have a decent following. Lessoned Learned.

    • on June 23, 2015 at 10:00 pm

      Yes, I’ve learned that lesson as well!

  2. Julie on June 27, 2015 at 8:22 am

    This was super helpful! I have read a few blogs that have tried to explain the looping process, but yours has been by far the most helpful.

    • on June 28, 2015 at 10:26 am

      Awe so good to know Julie! Thanks for your sweet comment!

  3. Nicole on June 30, 2015 at 3:05 am


    This was really helpful! I have a question though. How do you ensure that all participants complete the loop? I would like to state that it’s mandatory, and that we will pick a winner from those who complete the loop (5 different users hosting this), but I’m not sure how to do that! Any advice will be much appreciated!


    • on June 30, 2015 at 2:41 pm

      You just need to make sure they have liked all of the photos and have followed each participant!

      • Whitney on June 11, 2016 at 1:52 pm

        About a year late on this, but how can we tell if the winner is following each participant? Is there an easy tool to use?

  4. Jessica on December 24, 2015 at 11:53 am

    I’m really interested in joining some loop giveaways to increase my followers and drive more traffic to my blog! I would love to join you in your next one 🙂

  5. Jessica C. on February 27, 2016 at 8:21 pm

    Thank you for sharing this! I learned a lot from your blog when I hosted mine.. I think for me the toughest part was recruiting like-minded bloggers who focus on the same things that I blog about!

    I shared my experience here on my blog today too.. and cited your blog since I’ve learned so much 🙂

    Jessica ||

  6. MyLookPlanner on April 12, 2016 at 7:41 am

    Very useful, as I am planning my first giveaway!

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