Something super important in blogging is defining a niche. Niche can be defined as “A position or activity that particularly suits somebody’s talents and personality or that somebody can make his or her own”. I’ve been blogging for about 5 years off and on and I feel like I’ve finally found my blogging niche. I’ve started a few blogs in the past that just weren’t in my niche. I didn’t feel like I was building my personal brand, which makes it super hard for readers to connect.
To define your blogs niche sit down and make a list of topics you have experience in or that you really like to write about. Write down everything that comes to mind. Really think about your personality and the things that make you who you are. Once you’ve spent some time on this list start to narrow it down. Keep narrowing it down until you get to your top 3-5 topics. Now look at those topics and make sure you can create quality content around them. Maybe cooking is one of your topics, but you really don’t see yourself blogging about recipes or food. In that case I would remove cooking from your list. You want to make sure your top blogging topics are ones that are important to you, but are also ones that you can consistently create quality content around. For some reason this was always hard for me. I think the reason it was so hard was because I was trying to blog about what everyone else was blogging about. Once I let my voice come through and only blogged about what I wanted to blog about it was so much easier and the content came flowing.
After you have your 3-5 topics defined make another list with actual blog posts that pertain to that topic. For example if one of your topics was recipes add actual recipes that you know you could blog about. If one of your topics was fashion add actual outfits that you could go out and photograph or topics relating to fashion that you could write about. Sometimes it even helps to see if you could create a month’s worth of content around those 3 topics. If you can imagine a ton of content around those topics, then you’re in your sweet spot.
I used to blog about so many random things and I felt like my readers we’re confused about who I was as a blogger, because I was confused myself! Once you narrow it down and focus on who you are and what you like to share with the blogging world, blogging becomes so much more fun!
If you have more tips please leave them in the comments. I love growing with this community!